we understand making,” said Ive, on a campus tour in 2017. “A lot of the buildings that are being built at the moment are products of software-only cultures. The famed doughnut-shaped headquarters of Apple at Cupertino, California is designed by Foster + Partners and was overseen by Ive. Since it is a product to wear every day, its design is minimalistic and functional- the crux of Ive’s design philosophy. The watch features a touch screen square dial, with rounded edges, and can connect to the iPhone. “So personal you don’t put it on your desk or in your pocket but you wear it on your wrist,” the designer said at the watch’s launch. The Apple Watch by Ive was intended to be more accessible than a phone. “I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency,” said Ive at the time of the launch. The update aimed to bring the software in the line with the minimal aesthetic of its phones, watches, computers, and iPods. He believes that “Simplicity is not the absence of clutter, that’s a consequence of simplicity.” The iOs 7 was the first major update since Ive became the Chief Designer for hardware and software at Apple. The iOS 7 was designed by Ive to have an uncluttered experience. However, keeping with the minimalist aesthetic of the company, the iPad was a no-fuss, simple device to cater to the needs of its users in a more intimate way. The iPad was the company’s foray into the tablet market, and it was essentially an enlarged iPhone. “iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before”, said Apple CEO of the time, Steve Jobs. Over the years, many updates to the MacBook Air have made it one of the leaders in the technology industry. Its sleek design was overseen by Chief Designer for Apple, Jonathan Ive. The MacBook Air was described to be the “thinnest laptop in the world”. Ive introduced the translucent shell in other products like the iBook G3, following the release of the iMac. The iMac also marked Apple’s move away from legacy interfaces with the adoption of USB for the first time and the lack of a floppy-disc drive. He is also appointed as the Royal Designer for Industry as well as Knighthood by the Queen of England. He was awarded an honorary degree from the Royal College of Art in 2009 and Rhode Island School of Design. Few designs have ever been so influential in technology, and Ive’s masterstroke with the translucent and colorful yet minimal and simple aesthetic was the key to Apple’s success. Ive’s truly iconic design symbolized Apple’s revival and return to prominence. He worked with Tangerine, an industrial design company for a few years before moving to Apple and becoming the company’s household designer-in-charge. He completed his education in Art and Design from Northumbria University in the UK. He was the Chief Designer for the technology giant Apple from 1992 to 2019, where he oversaw the product design, execution, and interface design for the company’s products. Sir Jonathan Ive is an architect, product, and industrial designer from the UK. The mention of Apple invariably invokes the name of Jonathan Ive, the genius Chief Design Officer that heads Apple’s software and hardware design. It is a name synonymous with sleek and stylish design, minimalist aesthetic, and a great user interface. In the age of gadgets and technology, no one can miss the immense presence of the company Apple.
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